The Essentials: Your personal data is collected and used for purposes such as performing our agreement with you (e.g. managing marketing communications), responding to your enquiries, personalising your experience with our services and marketing our products and services (e.g. building customer profiles, evaluating marketing campaign effectiveness), improving our products, services and processes, and complying with legal obligations or defending our rights. The reason we process your personal data depends on the precise purpose, but can be based on the agreement with you, based on Danone’s legitimate interests (see detail in the explanation) or based on Danone’s own legal obligations.
We use the types of personal information listed above for a number of purposes, each of which has a ‘lawful basis’.
We process your data based on largely on legitimate interests and consent.
Consent: Where you have given consent, but you later change your mind, you may withdraw your consent by contacting us and we will stop doing processing your personal data in this way. However, if you withdraw your consent, this may impact our ability to provide our products and associated services to you
Legitimate Interests: Whenever we collect and use your personal information on the legal basis of legitimate interests, we take care it does not outweigh your rights as an individual. Our legitimate interests involve using your personal information to:
a. Provide services to our customers.
b. Run, grow, and develop our business.
c. Operate and secure our websites and apps.
d. Ensure a safe working environment for staff and visitors.
e. Invest in new products to benefit our communities.
f. Handle internal group administration.
g. Marketing, market research and business development
h. Placing, tracking and ensuring fulfilment of orders with our suppliers;
i. Investing in and rolling out new products to benefit the communities in which we operate
j. Online targeting or retargeting marketing purposes. We do this by creating profiles and lookalike audiences of people that may share characteristics, interests and preferences similar to you for the purposes of showing these audiences online advertising of our products or services that they are likely to be interested in, unless you have told us that you would rather not have your data used in this way.
More information on how your personal data is used and how to opt out is explained below in the "Profiling and automated decision making" section of this Privacy Statement below.
We may also rely on the following legal bases for processing:
- Contractual necessity
- Legal obligations
The table below outlines why we collect and use your personal data, along with the lawful bases for doing so.
Please note that not all the purposes listed below will apply to everyone and we may process your personal information for more than one lawful basis depending on that purpose. Please contact us if you’d like more information about the specific lawful basis.
| Why use your information | Our lawful basis for using your information |
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Managing our relationship with you
- To provide you with the ability to access, use our websites and apps
- To create and administer your account(s) with Nutriciametabolics
- To manage your registration or other communications.
- If you have entered one of our promotions, prize draws, games, contests or competitions, organised by us or a third party acting on our behalf, in order to administer it in accordance with the terms and conditions
- To keep track of our interactions with you.
| - Legitimate interests
- Contractual necessity
- Consent (where you have given it)
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Inviting you to and managing your attendance at events
- To invite you or register you to attend an event organised by us or via our third party,
- To communicate information to you about the event and to manage your registration (and attendance) at an event: for example to place you on a guest-list to the event, to provide associated support with your attendance at the event including managing any dietary requirements, and to help us better understand what products and services you would like to receive information about in the future following the event.
- Where we take photographs in public areas at our events, we may use these images in our marketing materials, unless you have told us that you would rather not have your data used in this way.
| - Legitimate interests
- Contractual necessity
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Marketing our products or services
- To tell you about our product and services and send you promotional materials (such as announcements relating to Danone brand updates, new products, services, promotions, savings programs, joint promotions and other programs), or other personalised communications, targeted advertising, and content by any means (e.g. online, email, social media, instant messaging apps, telephone or post), subject to your consent (where required by applicable laws), unless you have told us that you would rather not hear from us.
- To inform you when a product you wanted to purchase is available and you have asked us to inform you
- To show you personalised content or advertising either directly or through third party websites and apps, as well as through traditional and online social media campaigns.
- To create profiles (e.g. groups that may have common characteristics) for online advertising and remarketing purposes based on your interests, preferences and other information (or a combination of them) that help us to understand which products and services will appeal to you, unless you have told us that you would rather not have your data used in this way.
- To create lookalike audiences (consumer segments) of people that may share characteristics, interests and preferences similar to yours to provide these audiences personalised content or advertising of our products or services that they are likely to be interested in, either directly or through third party websites and apps as well as through traditional and social media campaigns interested in, unless you have told us that you would rather not have your data used in this way.
- To use your review or feedback to promote our products and services and display any testimonials or reviews you leave on our websites, apps and services for other customers to see.
- To determine the effectiveness of our communications and any promotional and advertising campaigns, including by analysing information collected with the help of external sources.
- To understand your interactions on social media where you mention one of our brands
- To create brand communities.
- To understand and build our corporate and brand image and reputation.
| - Legitimate interests
- Consent (where you have given it)
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To communicate with you:
- We will use your personal information to contact you or anyone who has authority to act on your behalf, to handle your enquiries and requests.
- We may send you service communications related to our websites and apps, as well as changes to our terms and conditions or privacy statement.
We may correspond with you over email, telephone or through postal mail. Please note that if we have your email address, email will be our primary method of communication with you, and the only method for marketing communications.
| - Legitimate interests
- Contractual necessity,
- Compliance with legal obligations
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To investigate concerns or complaints:
To ensure that any concerns or complaints you may have about are appropriately investigated and responded to.
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For identification: When communicating with us, we will collect your information to verify your identity before discussing a patient’s account and to maintain the integrity of data.
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To improve our products and services:
We may use your personal data to ask you to leave a review, provide feedback or complete a survey or to participate in market research. You may choose to complete our surveys to help us to improve the services we provide to you and others.
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To train and monitor our staff:
Your records help us to teach, train and monitor staff and the quality of their work (including providing staff with anonymous feedback from surveys) to audit and improve our services and ensure it meets user needs.
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To improve our product and services
We may use your personal data to manage, develop, and improve our products, services, and marketing communications.
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For reporting and commercial planning:
We may use your personal information for internal reporting, forecasting, business administration, ensuring adequate insurance coverage for our business, ensuring the security of company facilities, and identifying and implementing business efficiencies.
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For our legal defence:
- We may use your personal information:
- To establish, exercise, or defend our legal rights
- To investigate and take action against unlawful or harmful activities
- To respond to inquiries from competent public authorities
- To record any consent given to us and to manage your requests regarding data subject rights
- To comply with our transparency, anti-corruption and antibribery obligations.
- For health and safety records and management.
- To ensure your safety and security and that of others, by the use of CCTV (video surveillance).
| - Legitimate interests
- Legal Obligations
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For security & fraud prevention:
We may use your information when monitoring and auditing website or app usage.
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For technical support, analytics and improvements:
We may use your information to provide, improve, maintain, and provide technical support in relation to our platforms, websites, and apps such as
- To assess visits to our websites and apps, and generate reports to understand user demographics and behaviours, as well as improve our websites, apps, and services.
- To identify users when they return to our websites and apps, store information about their preferences, and customise our websites and apps according to their individual interests.
| - Legitimate interests
- Cookie Consent (with your permission)
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For network and information security:
To may use your personal information to operate and ensure the security of our websites and apps.
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Opting out of marketing-related communications
As described above, we may use your personal data to send you communications that may be of interest to you and/or information about our products or services, including updates, exclusive offers, promotions or new services or products.
Where legally required or where it is appropriate, we will ask for your consent to process your personal data for promotional or marketing-related purposes. We usually do this via an untick-box(es) located at our data collection points (e.g on registration or sign-up pages) or via our customer service representatives by answering the question(s) posed to you.
If you would prefer not to receive marketing-related communications from us or from our third parties operating on our behalf, you can ask us or our third parties to stop sending you these communications at any time by following the unsubscribe links in our marketing-related communications or by contacting us at any time. If you have an account with us, you can also update your marketing preferences in your profile at any time.
You have the right to withdraw your consent at any time by informing us of your decision. If you wish to withdraw your consent, please see the “Your Rights” section of this Privacy Statement below.
Where you chose to opt out of receiving these marketing-related communications, please note that, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions where you may still receive service-related communications, such as an order update or notifications about your account (e.g. account confirmations, password changes, etc.), and other important non-marketing related communications.